Virtual try-on campaigns
Explore an activation that lets customers visualize selected garments using their own photo.
ViWear for fashion brands
Bring your collection into their wardrobe.
ViWear helps fashion brands explore product discovery through virtual try-on and interactive styling campaigns. Show how a piece could become part of a customer's own look, with wardrobe context at the center of the experience.
Three ways to start a conversation
Styling challenges
Build a brief around an occasion, collection or theme and invite people to explore different looks.
Wardrobe-led discovery
Introduce pieces through the combinations people can make with the clothes they already own.
What to bring to a partnership discussion
- Your audience and objective. Explain who the campaign is for and what you want participants to do.
- Your collection and assets. Identify the garments, available imagery and intended launch dates.
- Your success criteria. Agree on campaign scope and available reporting before launch.
Formats, timing, technical requirements, reporting and commercial terms are scoped together. Contact us to confirm what is available for your project.
See ViWear in a real setting
Our university Welcome Week stories describe how students engaged with the product and our fashion knowledge quiz. Read about the digital wardrobe demonstrations and the ViWear sustainability challenge.
These are event observations, rather than evidence of retail sales uplift or reduced returns.
Understand the technology
Our virtual try-on technology overview explains the image-generation approach and its challenges. AI visualizations can support styling exploration; they do not guarantee garment fit or purchasing outcomes.