From Fashion to Future Tech: ViWear at IBC 2026
What happens when a fashion-tech startup steps into one of the world’s biggest media and technology events? At IBC 2026 in Amsterdam, ViWear brought AI virtual try-on and its digital wardrobe to Future Tech Ignite.
This September, ViWear joined IBC 2026 at RAI Amsterdam, alongside 10 other Amsterdam startups selected for the Amsterdam Pavilion, supported by StartupAmsterdam.
Among innovations in broadcasting, immersive media and AI, we brought something a little different: fashion you can try on without changing clothes.
At the Future Tech Ignite area, we introduced visitors to ViWear’s AI-powered virtual try-on and digital wardrobe, showing how technology can make fashion discovery more personal, playful and interactive.
For us, IBC was about more than showcasing technology. It was an opportunity to exchange ideas with innovators from different industries, explore new possibilities for AI, and discover how much fashion and media technology have in common.
A special thank you to StartupAmsterdam for bringing us into this inspiring startup community.
Different industries, shared curiosity, and plenty of new ideas to take home.
That’s what made IBC 2026 memorable for ViWear.